Saina - Out Of Sync

SENIOR COPYWRITER AND FILM DIRECTOR. I help company owners humanise their brands by telling authentic, immersive stories that inspire, entertain and educate us.

Brit Artist Saïna Captures Pervading Sense Of Digital Overwhelm In Her Powerful Visualiser that Accompanies Her New EP Out Of Sync

UK’s Neo Soul/RNB artist Saïna takes us on a spellbinding ride through a dreamscape of beautifully shot scenes of love and disconnection in this 6-minute visualiser that accompanies the release of her 2024 EP, Out Of Sync: Part 1.

Saïna’s EP is the first part of a trilogy that explores themes around overstimulation in a hyper-urgent, insecure world, together with more personal stories that touch on loss and grieving.

Set to her own songs and a deeply immersive sound design, the 6-minute visualiser takes the viewer on a ride through a labyrinth of rooms and urban exteriors which, shot and edited by her videographer, Sam Sutherland, rise to an earth shattering, death-defying climax.

This is less a music video than a cinematic experience that combines soulful beats, love songs, heartfelt lyrics, intimate melodies and glides seamlessly from RNB to Bossa nova to Rap without ever losing sight of its own voice and authenticity.

Saina's EP is streaming now on all platforms.

Produced by Saïna & Sam Sutherland
Directed & Edited by Sam Sutherland
Associate Producer: Nic Penrake
Music Produced by Saïna, Ojay Beats, Plamen Vasilev
Patchwork Prosthetics by Eliza Wasiak
Calligraphy by Moeka Yoshida
Featuring: James Magee, Akiem Lee, Mariia Wind, Karvesh Pillai, Golden Gonzales-Palmer, Nadiira Omar, Kondwelanzeru Mphande
Assistance from Katherine Pethers, Alejandro Martinez-Campos, Henry Ager